The following is an article from Business Week that I found interesting and related to our topic of Electronic-Business. The article, Are Social Networking Sites Useful for Business, by Karen Klein, suggest ways that small businesses can get the most out of social networking sites. The following is the link where you can find the article to read more.
http://www.businessweek.com/smallbiz/content/aug2008/sb2008086_346094.htm
Klein recommends that small companies take advantage of this new, rapidly growing phenomenon called social networking. The social networking sites should be considered complementary to a company's online presence and never a replacement, and can also be used to gain attention. Companies should take some time to find a networking niche by looking over the most used sites and see what might work for that business. When used selectively, social networking sites can be a powerful tool for identifying new business partners and employees. Facebook is recommended for gaining exposure to larger audiences. "Putting a human face on your business, allows people to get an impression of what a relationship with you would be like, "says Rick Julian, CEO of a start up brand communications agency.
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3 comments:
I agree that social networking sites could provide a valuable gateway into business opportunities. From my own experience Facebook has put me back into contact with old friends who may be able to use my company's services. Of course, compliance will be a major issue as the reputation of a company could drastically be affected by the actions or comments of their employees on their own personal pages.
From my own experience, social networking sites such as Facebook and MySpace can be a great way to reach a wider audience. However, companies must be very careful about the content that is displayed on their site. Sometimes, people are a little too liberal with the material that is allowed to be posted to such sites, which can lead to employees, as well as whole companies, getting into trouble.
Social networking sites are now
replacing the "cocktail hour" from
the past when people would network
for themselves or for their company. There were pitfalls then
and there are pitfalls now. One
must be carefull to alway be on
guard as to what is said and how
it is interpreted.
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