Data visualization refers to technologies that support visualizing and interpretation of data. This may include GIS (geographical information systems), GUI (graphical user interface), digital images, dimensional presentations, virtual reality, videos, and animation. These visual tools can identify trends in corporate and market data that can provide a company with a competitive advantage. By using these visual analysis technologies, management, engineers, and other professionals are able to see problems that went undetected by prior methods.
Data visualization is becoming more and more popular for decision support. Visualization software packages offer users self-guided exploration and visual analysis of large amounts of data.
Geographical Information Systems (GIS) are computer-based systems for capturing, storing, modeling, retrieving, checking, integrating, manipulating, analyzing, and displaying geographically referenced data with digitized maps. More information is available on GIS at the following web site:
www.gpsy.com/maps.
The areas of target marketing are growing rapidly and organizations can easily segment a population using GIS. Many companies have already benefited by the intelligent organization of data within a GIS framework to support decision making and design of alternative strategies.
GIS software used to be very expensive, but since the '90s, the cost has decreased dramatically. GIS data are available from multiple sources such as government sources.
Virtual Reality (VR) is interactive, computer-generated, three-dimensional graphics delivered to the user through a head-mounted display. With VR, a person 'believes' that what they are doing is real, even though it is artificial. Because more than one person can interact in the same artificial environment, VR is a powerful medium for communication. VR can help financial decision makers better understand data by using visual, spatial, and aural immersion virtual systems. In the future, VR use is expected to be extensive in e-commerce marketing. VR is just beginning to enter into the business world, but expected to increase significantly in the near future to become commonplace